It's Not What You Sell, It's What You Stand for

It's Not What You Sell, It's What You Stand for

Why Every Extraordinary Business Is Driven by Purpose

Book - 2009
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Contents: What is a purpose and why should you want one?
Discovering your purpose
Articulating your purpose
Find the thrill!
Have the will!
Ignite the passion!
Stewards of purpose
Purpose based leadership principles
Fulfilling the promise of the purpose
How purpose can take you higher
How purpose can make you better
How purpose can accelerate your momentum
How purpose sets you free from the sea of sameness
How purpose can move you from discounts to what counts
How purpose can create common ground on higher ground
How purpose is activated through insight
How purpose can create a grassroots movement
How purpose can explain the unexplainable
How purpose can tee you up to be exceptional
Key principles from the book.
Publisher: New York, N.Y. : Portfolio, 2009
Branch Call Number: 658.4012 S
Characteristics: xiv, 318 p. : ill. ; 24 cm
Additional Contributors: Rushing, Haley
ISBN: 9781591842415


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