The Science of Marketing

The Science of Marketing

When to Tweet, What to Post, How to Blog, and Other Proven Strategies

Book - 2013
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Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
Branch Call Number: 658.872 Z
Characteristics: ix, 194 pages : illustrations ; 24 cm
ISBN: 9781118138274
1118138279

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GlassBrass440
Feb 23, 2016

The "scientific" analysis in this book is limited to surveys the author conducted (who knows if the samples were large or representative) and keyword trends. That information is used to make logical conclusions that don't necessarily follow form the data. Not much deep insight or information on how to run digital marketing campaigns.

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