How to Write A Marketing Plan

How to Write A Marketing Plan

Book - 2013 | Fourth edition
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Contents: Preface
Introduction
Situation analysis : the marketing audit
Objectives
Strategies and action plans
The distribution plan
The advertising and promotions plan
Writing the plan
Presenting the plan, follow-up and revision
Mini plans and quick plans
Appendix C: Marketing plan for the UK market
Publisher: London ; Philadelphia, PA : Kogan Page Limited, 2013
Edition: Fourth edition
Branch Call Number: 658.802 W ed.4 PBK
Characteristics: x, 172 pages : illustrations ; 22 cm
ISBN: 9780749467128
0749467126

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