Mobile Influence

Mobile Influence

The New Power of the Consumer

Book - 2013 | First edition
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Contents: The rise of the mobile shopper
The setup: the pre-buy
The move: in transit
The push: on location
The play: selection process
The wrap: point of purchase
The takeaway: post purchase
Marketing throughout the mobile shopping life cycle
Publisher: New York, NY : Palgrave Macmillan, 2013
Edition: First edition
Branch Call Number: 658.872 M
Characteristics: x, 246 pages : illustrations ; 25 cm
ISBN: 9781137278500


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