A Branded World

A Branded World

[adventures in Public Relations and the Creation of Superbrands]

Downloadable Audiobook - 2005 | Unabridged
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Filled with engaging stories and nuts-and-bolts tips for leveraging PR to build brands and communicate brand identity to consumers, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.
Publisher: [United States] : Blackstone Audio, Inc. : Made available through hoopla, 2005
Edition: Unabridged
Characteristics: 1 online resource (1 audio file (11hr., 30 min.)) : digital
Additional Contributors: James, Lloyd
hoopla digital
ISBN: 9781455104246
1455104248

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j
JudithE
Jan 05, 2013

Not very interesting, patronizing, not useful to me. Someone else might like it, I suppose.

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