A Branded World
[adventures in Public Relations and the Creation of Superbrands]Downloadable Audiobook - 2005 | Unabridged
Filled with engaging stories and nuts-and-bolts tips for leveraging PR to build brands and communicate brand identity to consumers, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.
Publisher: [United States] : Blackstone Audio, Inc. : Made available through hoopla, 2005
Characteristics: 1 online resource (1 audio file (11hr., 30 min.)) : digital