Marissa Mayer and the Fight to Save Yahoo!

Marissa Mayer and the Fight to Save Yahoo!

Book - 2015 | First edition
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"When Yahoo hired star Google executive Marissa Mayer to be its CEO in 2012 employees rejoiced. They put posters on the walls throughout Yahoo's California's headquarters. On them, there was Mayer's face and one word: HOPE. But just more than a year later--on November 4, 2013--Mayer sat in front those same employees in a huge cafeteria on Yahoo's campus and took the beating of her life. Her hair wet, and her tone defensive, Mayer read and answered a series of employee-posed questions challenging the basic elements of her plan. There was anger in the room - and behind it, a question: Was Mayer actually going to be able to do this thing? Nicholas Carlson's fast-paced narrative is the inside story of how Yahoo got into such awful shape in the first place, Mayer's controversial rise at Google, and her desperate fight to save an Internet icon. "-- Provided by publisher.
Contents: Prologue : Bobbie had a nickel
Part one. Sparky's big machine
The Mogul
Bear hugs and poison pills
F-bombs away
Part two. Painfully shy
User friendly
Part three. Win win win
Bully pulpit
The CEO has no clothes
The unicorn
Part four. HOPE
Time to shine?
Failing fast
Epilogue : How do you solve a problem like Marissa?
A note on sources
About the author
Publisher: New York : Twelve, 2015
Edition: First edition
Branch Call Number: 338.761025 C
Characteristics: viii, 357 pages, 8 unnumbered pages of plates : illustrations ; 24 cm
ISBN: 9781455556618


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Jan 22, 2018

Wasn't that the joint that Jerry Yang was once CEO of? The guy who gave up Chinese pro-democracy activists to the Chinese government to be disappeared?!
Speaking of which, just the other day a Chinese human rights attorney was disappeared by the Chinese gov't for publicly suggesting a change in their constitution might be in order?!
Wonder if they will be publicizing that at their Confician Institutes situated across the USA?!

Jan 18, 2018

Good inside look at Yahoo! and how it all fell apart. It can seem a little dated since it ends before Mayer's tenure at Yahoo! ended but still a worthwhile read.


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