Sherlock Holmes in Advertising

Sherlock Holmes in Advertising

eBook - 2015
Rate this:
This fascinating book explores the way that Sherlock Holmes has been appropriated by British businesses to advertise everything from carpets and tyres, to honey and whisky. Somerset Maugham believed that Holmes had survived so long in the public imagination because Arthur Conan Doyle had hammered the detective's idiosyncracies into the minds of his readers with 'the same pertinacity as the great advertisers use to proclaim the merits of their soap, beer or cigarettes'. Linking Holmes with consumer products in this way implies that the detective was becoming a 'brand' in his own right. But if he was a brand, then what values did he portray? Why would advertisers want to associate those values with their own products - even if those products had, on the face of it, nothing whatsoever to do with Sherlock Holmes? And how did they go about it? The book draws on a treasure-trove of advertisements in the Arthur Conan Doyle Collection - Richard Lancelyn Green Bequest at Portsmouth Museum.
Publisher: [United States] : Andrews UK : Made available through hoopla, 2015
Characteristics: 1 online resource
Additional Contributors: hoopla digital
ISBN: 9781909183896
190918389X

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age

Add Age Suitability

There are no ages for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Recommendations

Subject Headings

  Loading...

Find it at Skokie Public Library

  Loading...
[]
[]
To Top