The Fleischmann Yeast Family

The Fleischmann Yeast Family

eBook - 2004
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This book is a snapshot of a unique family from Central Europe that changed the way America cooked. A family business from the Civil War until the start of the Depression, Fleischmann's created the giant food conglomerate Standard Brands, which was in-turn gobbled up by Nabisco in the 1980s. In its long history, it literally invented the coupon premium, the give-away recipe book, and state fair bake-offs. This is a story of a talented, generous, outrageously successful family, and of a brand name that still conjures up delicious memories of freshly baked bread and a most happy well being. The Fleischmann story is America at its finest.
Publisher: [United States] : Arcadia Publishing : Made available through hoopla, 2004
Characteristics: 1 online resource
Additional Contributors: hoopla digital
ISBN: 9781439615140
1439615144

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