Off Script

Off Script

An Advance Man's Guide to White House Stagecraft, Campaign Spectacle, and Political Suicide

Book - 2016 | First edition
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"Being a public figure is no walk in the park - the world focuses on every move that politicians make and highlights their every mistake. "Image collapse" can befall anyone whose carefully cultivated persona is pitted against intermediaries in the broadcast booths of cable news networks or behind the photo desks of newspapers, magazines, and today's host of digital platforms. As a world-traveling "advance man," an operative who orchestrates TV- and photo-ready moments involving important political figures, Josh King has unique experience working with the reputations of officeholders, candidates and other public figures. In Off Script, King leads readers through an entertaining and illuminating journey through the Hall of Infamy of some of the most catastrophic examples of political theater of the last quarter century."-- Provided by publisher.
Contents: Preface: The American spectacle
Prologue: The trophy president
Introduction: Politics 101
Part One: The worst political event in history
The advance man
Playing with firepower
This whole idea stinks
The troubleshooter
Game day
A story with legs
Tank you very much
Part Two: Getting tanked, 1992-2012
History repeats itself, or does it?
1992: Bush and the supermarket scanner (or, How a courteous gesture cemented the President's elitist label)
1996: Dole's precipitous fall (or, How a war hero bending over a balustrade became too old to be President)
2000: Gore floats into "floodgate" (or, How a dam release turned an environmentalist into a hypocrite)
2004: Bush, Dean and Kerry (or, The sign, the scream and the windsurfer)
2008: McCain goes green (or, How bad branding made mockery of a maverick)
2012: Romney sings an American tune (or, How a patriotic businessman crooned his way to caricature)
Part Three: The vanilla presidency, 2009-2017
Obama and the batsman
Controlling image
The last mile
Comfortable in your skin
The new age of optics
Epilogue: Wearing many hats
Publisher: New York : St. Martin's Press, 2016
Edition: First edition
Branch Call Number: 320.973014 K
Characteristics: xv, 360 pages : illustrations ; 24 cm
ISBN: 9781137280060


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