Brand Aid

Brand Aid

A Quick Reference Guide to Solving your Branding Problems and Strengthening your Marketing Position

eBook - 2014
Rate this:
Branding is more than a great logo. A brand is the essence of an organization-its DNA-impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. Written by an acknowledged expert with 30 years of experience building world-class brands, Brand Aid covers topics ranging from research and positioning to brand equity management and architecture strategy. Bringing together illuminating case studies, best practices, and the latest research, this edition offers invaluable advice on every aspect of brand management including: The 6 most powerful sources of brand differentiation - 5 elements that trigger brand insistence - Turning brand strategy into advertising - Online branding - Private label brands - Creating "category of one" brands - Social responsibility, sustainability, and storytelling - 60 nontraditional marketing techniques - Metrics - And more A treasure trove of techniques, templates, and rules of thumb, Brand Aid is the ideal resource for anyone responsible for building their organization's brand.
Publisher: [United States] : AMACOM : Made available through hoopla, 2014
Characteristics: 1 online resource
Additional Contributors: hoopla digital
ISBN: 9780814434741
0814434746

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age

Add Age Suitability

There are no ages for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Recommendations

Subject Headings

  Loading...

Find it at Skokie Public Library

  Loading...
[]
[]
To Top