In Search of Good Medicine

In Search of Good Medicine

Hospital Marketing Strategies to Engage Healthcare Consumers

eBook - 2014
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As the American healthcare system sorts out the ramifications of healthcare reform, patients have quietly reinvented the healthcare decision-making process, refining their own roles and changing their expectations of the people and organizations they turn to for care. To attract and engage these empowered, self-directed patients, healthcare marketers will need to overcome their addiction to outdated strategies and tactics, and to make significant behavioral changes in the way they go to market. In this book, healthcare marketing veteran, Mark Shipley, provides an executive overview of the new realities, and offers a proven protocol for positioning organizations to be competitive in the new marketplace.
Publisher: [United States] : BookBaby : Made available through hoopla, 2014
Characteristics: 1 online resource
Additional Contributors: hoopla digital
ISBN: 9781495116636


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