Elements of Taste

Elements of Taste

Understanding What We Like and Why

Book - 2017
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"In this smart, funny, and well-researched book, Benjamin Errett brings together the latest fidings from the worlds of psychology, criticism, neuroscience, market research, and more to examine what taste really means - and what it can teach us about ourselves."--Back cover.
Contents: Aperitif: Ketchup is the perfect food
Setting the table: how all taste comes back to the tongue
Palate cleanser: The ultimate taste test
Sweet: the taste of innocence
Palate cleanser: A brief and painless history of taste
Sour: the taste of rebellion
Palate cleanser: The wisdom and foolishness of crowds
Salty: the taste of experience
Palate cleanser: The impossibility of bad taste
Bitter: the taste of repulsion
Palate cleanser: The myth of supertasters
Umami: the indescribable taste
Palate cleanser: Aging tastefully
Harmony: how to put it all together
Publisher: New York, NY : TarcherPerigee, [2017]
Copyright Date: ©2017
Branch Call Number: 306 E
Characteristics: 227 pages : illustrations ; 21 cm
Additional Contributors: Lazarovic, Sarah - Illustrator
ISBN: 9780399183447
0399183442

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SkokieStaff_Steven Apr 11, 2018

Since my job involves buying books for other people to read, I take more than an academic interest in Benjamin Errett’s “Elements of Taste: Understanding What We Like and Why.” Errett basically clumps together various forms of entertainment (specific books, movies, songs, and so on) into broad ca... Read More »


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SkokieStaff_Steven Apr 11, 2018

Since my job involves buying books for other people to read, I take more than an academic interest in Benjamin Errett’s “Elements of Taste: Understanding What We Like and Why.” Errett basically clumps together various forms of entertainment (specific books, movies, songs, and so on) into broad categories based on the five physical tastes of sweet, sour, salty, bitter, and umani. This schema works surprisingly well and is fun to apply on one’s one after Errett explains how it all works. I can easily see that my own tastes run to “bitter” and away from “sweet,” something which holds true whether we are talking books, music, or items in a grocery store. “The Elements of Taste” succeeds as an easy to read guide to the overflowing banquet of entertainment choices we all face. Advanced readers of this book might also want to check out Tom Vanderbilt’s more substantial “You May Also Like: Taste in an Age of Endless Choice.”

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